20th Century saw the development of mass society and explosion of broadcast media forms(newspapers, cinema, radio, t.v) where messages were distributed from centralised sources to audiences around the world. At the same time in the last decade, the rise of computers other NCT's have spawned new areas of investigation.
- New media studies
- Cyberstudies
- Internet Studies
- The academic studies started in France about 100 years ago.
1900 Semiotics - Ferdinand de Saussure
- Studies the role of signs as part of social life
- Signs are signified
- Denotation (literal account) - Connotation (cultural associations)
- Syntactics - The formal or structural relations between signs
- Pragmatics - The relation of signs to interpreters
1920's Bullet (inoculation) theory = Maximum effects
1930 Application of Statistical Method
1940 Minimum Effects
The resistance of U.S soldiers to Nazi propaganda and Lazarsfield's studies.
1950's Looking for effects - connects to psychology
1960's Marshall Mcluhan
Understanding Media (1964)- Focuses the effects of media in society.
1970's Mixed Effects
'George Gerbner' and Larry Gross 'cultivation hypothesis' identified the public perception on crime by the way it was reported and conveyed.
Film Review "La Jete'e de Orly 1962
Film using photos, transitions, voice over and music only. A look into early techniques to film.
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